Despite Firefox Quantum’s Success, Mozilla Has Lost Its Way

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Mozilla was alleged to be totally different. It manufacturers itself as a non-profit group devoted to creating the net higher, one which cares about person privateness and safety. However after this week, I’m beginning to marvel if Mozilla actually cares about its customers the best way they declare.

I simply switched again to Firefox Quantum from Chrome, and this week’s Mr. Robotic stunt makes me offended. However possibly I shouldn’t be so shocked about Mozilla’s actions—this is precisely what we should always anticipate from Mozilla given different current choices, just like the compelled integration of Pocket and the sponsored tiles on the house web page. What occurred to the corporate that unseated Web Explorer and saved the net? The place did it lose its approach?

Mozilla Waited Days to Apologize For the Mr. Robotic  “Wanting Glass” Add-on

If you happen to missed the information, final week Mozilla started mechanically putting in an add-on named “Wanting Glass” for Firefox customers. The add-on had the cryptic description “MY REALITY IS JUST DIFFERENT THAN YOURS”, with no clarification of what it was or the way it appeared. To be sincere, it regarded a lot like malware, which startled many customers.

It seems, the add-on was a tie-in for the TV present Mr. Robotic, and putting in it on customers’ computer systems was a part of a “Protect Research” function that’s designed to make Firefox higher. You’re mechanically opted in to this by default, and even should you disable it, many Firefox customers report that Protect Research will sometimes re-enable itself once you replace Firefox. So good luck disabling it for good!

In accordance with Mozilla’s web site, seven separate individuals need to log out on any given examine, which means seven separate individuals determined this Mr. Robotic stunt was okay. Certainly one of Mozilla’s core rules that it claims to care about is “No Surprises“. Mozilla positively doesn’t take that precept severely anymore.

They shortly up to date the add-on with an outline, earlier than backing off even additional and eradicating it for everybody. However right here’s what actually makes me offended: They didn’t appear to grasp why customers are upset. A Mozilla consultant gave Engadget a really defensive assertion on Saturday, mainly blaming customers for not understanding the promotion and the way superior it was:

Our objective with the customized expertise we created with Mr. Robotic was to have interaction our customers in a enjoyable and distinctive approach. Actual engagement additionally means listening to suggestions. And so whereas the net extension/add-on that was despatched out to Firefox customers by no means collected any information, and needed to be explicitly enabled by customers enjoying the sport earlier than it might have an effect on any net content material, we heard from a few of our customers that the expertise we created brought about confusion.

After a lot foot dragging, Mozilla launched an announcement on Monday, apologizing for the best way this was dealt with and pledging to do higher. However they solely apologized after repeatedly attempting to brush these person considerations off. Mozilla simply didn’t appear to care, they usually have loads of soul looking to do.

This isn’t the one instance of Mozilla’s out-of-character stunts, both—simply the newest.

Firefox Is Sharing Customers’ Shopping Historical past With Cliqz in Germany

Since October 6, Mozilla has additionally been working a particularly questionable partnership in Germany.

Mozilla has partnered with a German startup named Cliqz, which they’ve invested in. Some individuals in Germany—lower than 1%, in line with Mozilla—who set up Firefox will get a model with “Cliqz suggestions” enabled. As Mozilla places it: “Customers who obtain a model of Firefox with Cliqz may have their shopping exercise despatched to Cliqz servers, together with the URLs of pages they go to.”

Mozilla says this information is anonymized, however that is so antithetical to Mozilla’s supposed “mission” it’s surprising. These form of stunts are precisely why individuals keep away from different browsers and use Firefox: they need a clear, privacy-focused browser that received’t ship their shopping historical past to some startup.

Firefox’s Checkered Previous: Yahoo, Pocket, and Sponsored Tiles

If we return even additional, we will discover much more examples of Firefox abandoning its customers needs and wishes—although none fairly as egregious because the above two. For instance, Firefox ought to by no means have switched to Yahoo from Google. Mozilla stated they have been doing this to “promote selection and innovation”, however come on: what innovation truly got here from the collection of Yahoo? It’s doubtless that Yahoo simply supplied more cash to Mozilla than Google did, as the majority of Mozilla’s income comes from these search engine partnerships.

We’re speaking about some huge cash, too. Mozilla is a big group with a income of $520 million in 2016. They could be a non-profit, however search engine partnerships are large enterprise.

Mozilla gave me hope by abandoning the Yahoo search engine and going again to Google with Firefox Quantum. However that was most likely only a enterprise choice, too. Underneath its contract with Yahoo, Mozilla can stroll away from the deal and proceed receiving funds of $375 million a 12 months by way of 2019 if Yahoo was bought by one other firm. Yahoo was bought by Verizon, after all, so Mozilla will get to stroll away, hold all that cash, and possibly get a pleasant large payday from Google, too.

Equally, Mozilla’s integration of the Pocket read-it-later service nonetheless rubs many customers the unsuitable approach, too. Years in the past, Mozilla partnered with a third-party proprietary service to combine it immediately into the Firefox. You’ll be able to solely disable Pocket by way of about:config, and whereas I personally like Pocket, that doesn’t imply it must be part of Firefox for everybody.

Firefox has dabbled with uncomfortable promoting earlier than, too. In 2014, Firefox added “sponsored tiles“—mainly ads—to its New Tab web page. The adverts have been based mostly in your shopping historical past, too, which simply isn’t in step with Firefox’s privacy-focused model.

Mozilla ended this function after a couple of months and loads of criticism, but it surely by no means ought to have existed within the first place. And, whereas none of those “options” have been fairly as egregious as the newest examples, they definitely paved the best way for Mozilla’s more and more anti-user conduct. What’s subsequent?


Mozilla markets itself because the savior of the open net, the one firm that cares about offering privateness and person management—in contrast to Google, Microsoft, and Apple. It will be good if that have been extra than simply advertising and marketing.

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