One other yr, one other Pixel occasion…and one other spherical of complicated “Solely on Verizon” advert campaigns. However right here’s the factor: the Pixel 2 can be utilized on any main service within the US. So what’s with this “unique” junk?
The Pixel 2 is not unique to Verizon. The truth is, it’s one of many few telephones on the market that may truly be used on any service (together with many MVNOs)—Verizon, AT&T, T-Cell, Sprint, Undertaking Fi, Cricket Wi-fi, MetroPCS, US Mobile…you get the concept. All it’s important to do is pop a SIM card in and you’re able to go. Hell, T-Cell will even give half of your a refund for those who carry a Pixel 2 and open a brand new line on its community.
However Verizon is the unique service for the Pixel within the US. All that actually means is that Verizon is the one service that means that you can stroll within the retailer and purchase the Pixel straight from them. If you wish to use it on one other service, you’ll have to purchase straight from the Google Retailer somewhat than shopping for it within the AT&T retailer or T-Cell retailer.
So, why would Google do that? As a result of cash, that’s why. Verizon pays some huge cash to have “unique” rights to a cellphone, and in trade will get to make use of verbiage like “Solely on Verizon” within the advert marketing campaign, even when it’s actually, actually deceptive (if not downright false). Whereas I perceive why Google would make the selection to permit this—Verizon is big, in spite of everything—I additionally assume the wording and advert instructions are extremely deceptive consequently.
And actually, that’s what Verizon desires. It desires you to assume which you could solely use the Pixel with its community, as a result of that kind of promoting sells service, which is what Verizon is after. Your cash, each month. Over and over. For all of eternity.
However now you already know, so that you don’t must fall into that lure. And you may assist out all the opposite folks you already know who could not understand the reality behind the “Solely on Verizon” crap. Godspeed.